Content for humans, optimised for search.
Tired of requesting edits on low-quality work?
Tried AI and discovered it didnāt get you the results you wanted?
Want to spend less time managing and more time on work that lights you up?
Say goodbye to frustration and hello to fuss-free blog content. āØ
My goal is to create content thatās genuinely helpful, but it canāt make an impact if your audience canāt find it.
Thatās why I write for humans + optimise for search.
Here are some recent results:
This post for Polly ranks #1 for āwelcome to the teamā
My guide on town hall meetings has consistently ranked on the first page
A recent refresh on a HR blog post resulted in a #1 ranking
Iāve also seen success ranking content on newer websites ā including my own niche sites ā thanks to a combination of high quality research, topic knowledge, and writing for what the audience actually wants.
Content that gets results
Tech stack and transparency
Hereās my current tech stack:
Google Docs ā content drafts
Clearscope ā content optimization
Bonsai ā contracts and invoicing
Figma ā content mockups
Your project management tool of choice (if you use one)
Thatās it!
Use of AI: I use Clearscope to optimize my finished drafts by helping me find any relevant missing keywords or phrases. Apart from this, I donāt use any AI in any of my work (including research).
Subcontracting: I donāt subcontract any of my work, so every piece is researched, written, and submitted by me.
The process
Iām happy to fit in with your existing workflow, but hereās how I typically work:
We discuss the project (async is fine!) and agree a plan
We sign a simple contract and youāll pay a small deposit (if we havenāt worked together before)
You share your brand docs, style guide, and any other useful info
You supply a brief
I submit a first draft
You request edits and I complete them (if necessary)
Iāll invoice for work completed at the end of the month
Most of our project communication will be async by email, Slack, or your project management tool of choice ā whichever is easiest for you!
Whatās included:
High quality, SEO optimised content
Competitive analysis and content research
Links to relevant external stats and research
Expert quotes (where requested/possible)
Internal links to relevant content
Suggested title and meta description
Iāll also include thoughtful suggestions where I can ā like a good place to insert a customer testimonial, a suggestion for a graphic, or an idea for a related asset or guide. āØ
Packages and rates
Most popular monthly retainer package:
4 blog posts (1.5-2k words each) ā Ā£2,900 (or $3,900 USD) per month
Rates for one-off or ad-hoc pieces:
Blog posts or product-led content (approx. 1,500-2,000 words) ā starting at Ā£750 per piece
Want to create the best content together?! š
Iām currently available to work on new projects.
Send me an email at nicola@nicolascoon.com to get started! š