Content for humans, optimised for search.
Tired of requesting edits on low-quality work?
Tried AI and discovered it didn’t get you the results you wanted?
Want to spend less time managing and more time on work that lights you up?
Say goodbye to frustration and hello to fuss-free blog content. ✨
My goal is to create content that’s genuinely helpful, but it can’t make an impact if your audience can’t find it.
That’s why I write for humans + optimise for search.
Here are some recent results:
This post for Polly ranks #1 for “welcome to the team”
My guide on town hall meetings has consistently ranked on the first page
A recent refresh on a HR blog post resulted in a #1 ranking
I’ve also seen success ranking content on newer websites — including my own niche sites — thanks to a combination of high quality research, topic knowledge, and writing for what the audience actually wants.
Content that gets results
Tech stack and transparency
Here’s my current tech stack:
Google Docs — content drafts
Clearscope or Surfer — content optimization
Bonsai — contracts and invoicing
Figma — content mockups
Your project management tool of choice (if you use one)
That’s it!
AI usage: I use Clearscope or Surfer to optimize my finished drafts by helping me find any relevant missing keywords or phrases. I never use generative AI to create outlines or drafts.
Subcontracting: I don’t currently subcontract any of my work, so every piece is researched, written, and submitted by me.
The process
I’m happy to fit in with your existing workflow, but here’s how I typically work:
We discuss the project (async is fine!) and agree a plan
We sign a simple contract
You share your brand docs, style guide, and any other useful info
You supply a brief
I submit a first draft
You request edits and I complete them (if necessary)
I’ll invoice for work completed at the end of the month
Most of our project communication will be async by email, Slack, or your project management tool of choice — whichever is easiest for you!
What’s included:
High quality, SEO optimised content
Competitive analysis and content research
Links to relevant external stats and research
Expert quotes (where requested/possible)
Internal links to relevant content
Suggested title and meta description
I’ll also include thoughtful suggestions where I can — like a good place to insert a customer testimonial, a suggestion for a graphic, or an idea for a related asset or guide. ✨
Packages and rates
Most popular monthly retainer packages:
2 blog posts (1.5-2k words each) — £1,200 per month
4 blog posts (1.5-2k words each) — £2,400 per month
Rates for one-off or ad-hoc pieces:
Blog posts or product-led content (approx. 1,500-2,000 words) — starting at £650 per piece (approx. $850)
Want to create the best content together?! 💛
I’m currently available to work on new projects.
Send me an email at nicola@nicolascoon.com to get started! 😊